Blog — Lume: WhatsApp playbooks for Shopify & Wix stores

June 18, 2026 · 6 min read

5 WhatsApp Automations Every Shopify Store Should Run (and How to Set Them Up)

Your last email got a 19% open rate and you celebrated. WhatsApp gets read in minutes. Here are the five automations worth running on Shopify: cart recovery, confirmations, shipping updates, reorder nudges, and back-in-stock alerts. Which t

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May 25, 2026 · 8 min read

Most Abandoned Cart Messages Are Sent at the Wrong Time On Wix Stores

Most Wix Stores run the same 1h/24h/48h abandoned cart cadence, copied from generic blog posts. Here's a timing model that fits how customers actually behave.

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May 25, 2026 · 9 min read

WhatsApp Automation for Shopify: The 10 Flows That Actually Pay for Themselves

Most Shopify stores lose money in the gap between cart and checkout. Here are the 10 WhatsApp flows that close it — starting with the one that pays for itself in a week.

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The Lume blog — playbooks for stores.

5 WhatsApp Automations Every Shopify Store Should Run (and How to Set Them Up)

Most Abandoned Cart Messages Are Sent at the Wrong Time On Wix Stores

WhatsApp Automation for Shopify: The 10 Flows That Actually Pay for Themselves