Lume sends your order confirmations, shipping updates, and cart-recovery messages on WhatsApp β the inbox your customers actually check. Install on Shopify or Wix, scan a code with your phone, you're sending in two minutes.
One click from the Shopify App Store or Wix App Market. Lume opens inside your store admin β same place you check orders.
Open WhatsApp on your phone, tap Settings β Linked Devices, point your camera at the QR code Lume shows you. Done.
Five automations switch on. Your next order ships with a WhatsApp confirmation. Your next abandoned cart gets a nudge.
Both are good products. We're being honest about where each one wins.
| Wati | Charles | Lume | |
|---|---|---|---|
| Time to first message | 2β7 days | Custom onboarding | 2 minutes |
| Starting price (USD) | $59/mo | Custom quote* | $29/mo |
| Default automations | Build them yourself | Marketing-focused | 5 on by default |
| Wix support | No | No | Yes, native |
| Best for | Support teams | Enterprise DTC | Stores who want it tonight |
Wati pricing from wati.io/pricing (Growth plan, annual billing, May 2026). *Charles has no public pricing β market reports suggest custom quotes in the four-figure/month range. Where they fit better, we'll say so.
no usage tiers, no surprise bills, no per-seat anything β
$0.005β$0.08 depending on country and message type. Lume shows you a running spend total so there are zero surprises.Install, scan, send. Your next order goes out on WhatsApp before your inbox even loads.